It starts off poorly with some truly poor UI design: a button group with no default and poor names:
progressing to bad/incomplete user feedback
awful button layout (and one-question-per-form dragging out the process)
only the breadcrumb gives a hint of what to do here
and the piece-de-resistance: TWO buttons labelled Payment!
What a joke of a website from IMG "the world's premier and most diversified sports, entertainment and media company".
Runner Up...A close second in the abysmal ecommerce website stakes is the Easter Show online ticketing site.
- you must type in a quantity AND PRESS PURCHASE - but that just updates the quantity (it doesn't actually purchase)
- you must press COMPLETE ORDER when you are done. But if you enter a number in any box and press COMPLETE ORDER it will not recognise that input (back to step 1).
- note the instructions at the bottom, which might as well say "DO NOT USE YOUR WEB BROWSER THE WAY YOU ALWAYS HAVE FOR EVERY OTHER WEBSITE EVER, or it'll be your fault when your order is screwed up"!
How do these things make it through user testing?